Adidas know how to do a collaboration; the Superstar 35th Anniversary and AZX series have been two of the biggest projects the footwear market has seen. Their current Originals by Originals (ObyO) range has seen input from likes of Alyasha Owerka-Moore, Jeremy Scott, Kazuki Kuraishi, David Beckham and Undefeated founder James Bond.
What turned up in my inbox today is a preview of the upcoming Fall/Winter range by the latter two gentlemen. Whilst the clothing from this series never really resonated with me, James and Becks have really been on point with their footwear. The highlight for me this season is the black, white and turquoise ZX800 DB. Want some good news? Some of the footwear range is going to make it to Brisbane for the first time so get ready for the August drop date!
In Fall/Winter 2011, adidas Originals and the widely celebrated union of sports and style icon David Beckham with Undefeated founder James Bond releases yet another exciting and sophisticated men’s product offer for the fashion-forward consumer. The high-end sportswear-inspired line presents individual and fresh takes on apparel, footwear and accessories fusing delicate material and fabrics with the unique adidas signature style and a puristic design language. The result is a fine range available worldwide from August, with a second drop coming in October 2011.
Inspired by a collegiate look on the one side and a more uniform style on the other side, the Fall/Winter 2011 adidas Originals by David Beckham/Design J. Bond range once again combines American sportswear with British chic at its best. Highlight pieces include the DB M65 Jacket featuring a uniform-inspired take with a very fashionable touch through coated Schoeller fabric. The DB Puff® Jacket perfectly represents the stylish and sporty collaboration between David Beckham and Undefeated’s James Bond coming in a durable ripstop nylon shell with a cosy down filling. The water-repellent and quick-drying DB Knitted Sweater Jacket also represents one of the key seasonal apparel styles. Within footwear, the DB Gazelle Vintage Mid model and the Forest Hills Mid DB were updated for the Fall/Winter 2011 season, celebrating iconic adidas silhouettes but with a new mid-cut upper. The collection reflects a casual but elegant personal style, showcasing especially David as both a style and sports icon. The partnership with the Trefoil works perfectly through the synergy in sport and vintage appeal.
The adidas Originals by David Beckham/Design J. Bond product line will roll out to international selected accounts and worldwide Originals stores in August and October 2011. The collection comprises 28 apparel pieces, 5 footwear styles and 4 accessories.